Kurvv Blog

COVID-19 (We are here to help)

Mar 26, 2020 3:22:19 AM / by Jeff Croft posted in Machine Learning, Small Business, ideas, startup, data science, ecommerce, Blog, Travel, Hospitality, Economy

These are unprecedented times.

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Product Recommendations for E-Commerce

Jan 27, 2020 8:29:09 AM / by Justin Gong posted in Blog

Steve Jobs once said, “customers don’t know what they want until you show it to them.” Now, personalized recommendations exist anywhere from e-commerce (Amazon) to entertainment ( Netflix, YouTube, and Spotify). Their recommendation systems are key in driving revenue and making them successful companies. Even Amazon increased its revenue by 35% from their recommendation system and email campaigns.

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Life-Time-Value (LTV) based Segmentation solution for Shopify & Square

Jan 22, 2020 7:51:51 AM / by Ryan Lee posted in Machine Learning, data science, ecommerce, Blog, LTV

In Kurvv’s quest to make the power of machine learning accessible to business users, we are happy to say that our Life-Time-Value (LTV) bases Segmentation solution now also works for eCommerce customer additional to hotel (hospitality) customers. (limited to Shopify & Square users but more is on the way) Our LTV based segmentation models predict how valuable new customers and leads will be to your business over their lifetime, and group them into low, medium and high value categories. We do this by analyzing historical data to identify which attributes are most often associated with high-value customers.

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Pixar’s ‘Finding Nemo’ – A scene on leadership

Dec 12, 2019 8:40:21 AM / by Ryan Lee posted in leadership, Movie, Blog, Pixar

Leadership lessons from a scene from ‘Finding Nemo’.

I’m a great Pixar fan. I still remember the awe I felt when I first watched Toy Story and even greater growing awe as I learned about Pixar’s journey as a company. Many leadership lessons can be learned from Pixar’s journey, and there are no shortage of materials to help you do so. Books, case studies, documentaries. (If you don’t know the story I highly recommend reading Creativity, Inc’ by Ed Catmull) .

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Case Study: Kurvv Increases Direct Bookings for The Bavarian Lodge

Nov 12, 2019 3:55:36 AM / by Allen Klein posted in Case Study, Blog, Customer Segmentation

The Bavarian Lodge is a family-owned hotel in the popular tourist community of Leavenworth, Washington, that offers all the amenities of a modern hotel with the feel of a country inn. Located near the mountain community’s cultural center, the Lodge serves guests from around the world looking to enjoy a wide variety of activities in every season, from winter sports to summer getaways. Providing top-notch service and understanding the needs of its customers are among the Lodge’s most important business values.

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How can a Machine Learn? You already know.

Nov 1, 2019 7:50:19 AM / by Ryan Lee posted in Blog

You already know how machines learn.

 

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Three (statistical) ways to increase the number of good ideas

Oct 6, 2019 2:53:33 PM / by Ryan Lee posted in ideas, startup, Blog

There has been much said and written about good and bad ideas in the startup world. Most notable and influential to me being  Paul Graham’s essay around its counter intuitiveness [1] and Peter Thiel’s Venn diagram of ‘looks like a bad idea’ and ‘is a good idea'[2].

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Customer Segmentation – How Machine Learning Can Set You Apart

Sep 26, 2019 11:23:28 PM / by Allen Klein posted in Machine Learning, Blog, Customer Segmentation, Hospitality

Excel and structured spreadsheets have been a fantastic tool for marketers and business owners for years. It brings structure to our data and helps us summarize and understand the reality of our data.

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What is the unique insight behind Kurvv?

Sep 4, 2019 9:38:19 AM / by Ryan Lee posted in Blog

“What is the unique insight?” This question  kept coming up when introducing our startup idea. We have three, but to be fair each by themselves are not unique (ask any data scientist). The uniqueness comes from combining them.

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