Kurvv Blog

CFOs need love too - Email Marketing

Sep 22, 2021 2:10:09 PM / by Ryan Lee posted in sales, experiment, marketing, data driven marketing

Based on a small experiment where we cold emailed 100's of technical (e.g. CTO) and non-technical executives (e.g. CFO) in our target market, we saw much higher email Open Rate and Response Rate from the non-technical executives.

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