As we enter lockdown again across the country, it left me thinking of all the uncertainty that business owners are dealing with in attempting to plan and forecast their business into the future.
The COVID-19 virus, first reported in the Chinese city of Wuhan in December, has spread to 180 countries, according to data compiled by Johns Hopkins University. As of 4/30, more than 3,308,233 infections have been reported, with over 234,105 deaths.
In Kurvv’s quest to make the power of machine learning accessible to business users, we are happy to say that our Life-Time-Value (LTV) bases Segmentation solution now also works for eCommerce customer additional to hotel (hospitality) customers. (limited to Shopify & Square users but more is on the way) Our LTV based segmentation models predict how valuable new customers and leads will be to your business over their lifetime, and group them into low, medium and high value categories. We do this by analyzing historical data to identify which attributes are most often associated with high-value customers.
Excel and structured spreadsheets have been a fantastic tool for marketers and business owners for years. It brings structure to our data and helps us summarize and understand the reality of our data.